I've been debating lately about advertising again on one of Etsy's showcases.
There been numerous debates on the forums on and off again about the results from participating on a showcase, such as the increase or lack of sales, increase in hearts by other sellers but not buyers, etc. etc. I had a sale during one showcase and gained several hearts during each showcase that I participated in. I also found that I would get a sale "outta the blue" which made me wonder if someone had bookmarked the page and returned later. (Yes, I do need to start asking my buyers how they found me.)
So, I did some searching online to see if there was any information regarding the success (as in the increase in sales) from advertising on Etsy's Storque Showcase which costs $7.00/day vs. the Main Showcase which costs $15.00/day. I was actually looking for some stats, but of course I could not find any information aside from opinions. I had found one article by the Syracuse Ceramic Guide, "I have never found a significant increase in sales due to having a showcase spot, however, it is exposure for your work and the more people see your work the more sales you will have in the long run." Exposure is a good thing. Since I have not been listing or renewing, or hanging out in the forums, I thought it was time to nab a showcase, but the $15.00 just seems to bit steep, so instead I went with the Storque Showcase.
Look for me on Sunday, August 10 & Sunday, August 17.